What is the worst invention ever to be inflicted upon the population? It’s a question that could lead to a myriad of answers, but I’d nominate 24-hour television as a contender. The first indications we were heading the way of America was with the beginning of breakfast TV in 1983 as Frank Bough’s chunky pullovers knocked spots off TV-am’s so-called ‘famous five’. Three years later, the BBC launched their daytime TV service along with the post-political career of Robert Kilroy-Silk, and room for the telly to breathe was narrowed further. ITV had already had a daytime service of sorts since the relaxation of broadcasting hours in 1972, taking advantage of the changes with a lunchtime line-up including ‘Rainbow’ and ‘Crown Court’, followed by the magazine show ‘Good Afternoon’, the fondly-recalled ‘Paint Along with Nancy’, a home-grown soap such as ‘General Hospital’, an imported Aussie soap such as ‘The Sullivans’, and usually a monochrome movie from the 50s. But it was the arrival of ITV’s networked through-the-night schedule in 1988 that altered the British television landscape forever.
Initially, the programmes filling this slot were oddly memorable. There were dubbed German cop shows from the 70s like ‘Tatort’ (renamed ‘Scene of the Crime’) and reruns of US series from the same decade such as ‘Night Gallery’, ‘Kojak’, and even ‘The Partridge Family’; viewers in the Yorkshire TV region may also recall ‘Jobfinder’, a uniquely tedious Ceefax-style service advertising employment opportunities in the county to the accompaniment of a Kenny G tribute act. But it was mainly the ‘yoof’ market that was catered for, with specially-made shows like ‘Night Network’, ‘The Power Hour’, and the so-bad-it’s-good ‘The Hit Man and Her’, in which Pete Waterman and Michaela Strachan attempted to conduct interviews with DJs and dancers over the deafening boom of a nightclub PA system. It took the BBC ten years to follow suit, when Princess Diana’s death in the middle of the night led to the inauguration of rolling news through to the crack of dawn, curtailing the traditional closedown as the BBC1 globe spun to the strains of ‘God Save the Queen’.
Up until the late 80s, with both BBC1 and ITV closing down before 1.00am, it was BBC2 that usually provided anyone coming home from the pub or club with something to watch, usually ‘The Open University’, with the entertainment quota coming from the fashion sense of the hirsute lecturers. Even Channel 4 was closing down in its first few years, albeit later than its established rival channels, and it didn’t come on air until the early evening as it was. The newest kid on the broadcasting block had extended its hours by the early 90s, with its very first outing into breakfast TV – not ‘The Big Breakfast’, but a news magazine show called ‘The Channel 4 Daily’, presented by a cast resembling yuppie office workers.
BBC2 was the last British terrestrial TV channel to still close down for the day late on, but the disappearance of Pages from Ceefax in 2012 quietly brought a broadcasting age to an end. However, the alternatives today fall short of the excitement many felt towards the novelty of 24-hour TV at its birth. Of course, there are the thousand-and-one digital channels that were seemingly created to view for a couple of seconds before moving onto the next, but the terrestrial options are no better. ITV has taken the cheapest possible route with interactive game-shows, giving pissed insomniacs a pretty presenter to wank over or the chance to shout out answers to questions that wouldn’t tax the brain of the average six-year-old; failing that, there are always repeats of ‘The Jeremy Kyle Show’ with the addition of in-vision sign-language (which must largely consist of rude gesticulations). The BBC opts for round-the-clock news, with the same headlines on a loop for what feels like forever.
This then leads into the breakfast shows and the daytime shows, all of which have successfully defined dumbing down ever since they edged educational TV off morning screens in the 80s. Bland celebrity sofa chinwags, bland quiz shows, bland soaps, bland antiques, bland cookery, bland makeover series – it’s like a TV executive decided Python’s Spanish Inquisition, with the comfy chair and cushions as instruments of torture, was a manual for television’s future. The whole daytime TV structure is a televisual version of the playlist from a local radio station; it seems there’s no space for a TV equivalent of Radio 4 until BBC4 appears in the evening. Then again, why should there be? Why does anyone even need TV during the day, anyway? Is the NHS waiting-list for lobotomies that long?
The perceived necessity of broadcasters to deny the viewer breathing space, something that also encompasses the bombardment of trailers that have effectively obliterated the time-honoured practice of end credits, is symptomatic of a culture in which standing still is a crime. It seems almost inconceivable now that for endless hours during the day through the 60s, 70s and into the 80s, the whole service would take a nap and leave viewers with an abstract image of a schoolgirl and a clown frozen in an unfinished game of noughts and crosses. As a child, I found the image mesmerising and it still induces a sense of stillness and calm whenever I catch sight of it on YouTube now. The contemporary craving for moving pictures to be accessible at any hour of the day via the gogglebox is something I can’t quite fathom, but then I’m lucky; I predate it and can cope without it. Pandora’s Box cannot be closed now, but I still believe less is more.
© The Editor
I remember the days when the TV stared at 5pm. I used to switch on at 4:50 to give the tubes a chance to warm up. You could maybe catch the test card accompanied by “Tommy Garret and his 50 guitars”.
Then when bbc2 started you could watch endlessly looped “trade test transmissions”.
Sadly much more entertaining than what is now broadcast. As for the OU I was always transfixed by the topology courses that seemed to run late night.
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I couldn’t agree more. I too miss the OU late at night; once the unintentional humour surrounding the outfits of the presenters was overcome, one could actually learn something.
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So, you’ve spotted the latter component of the ‘bread & circuses’ kindly provided by our generous rulers.
Time was when the nation’s primary broadcaster had its Reithian mission to ‘inform, educate and entertain’, but the first two proved too troublesome, as they encouraged hoi polloi to think, and we can’t have that, so it’s all down to the last 33%.
I suspect those of us who enjoyed the ‘inform and educate’ strands have already given up on mainstream broadcasters, with their head-long rush to the lowest common denominator every hour of the day, now preferring a life on-line, freed from the pre-defined content of our masters, able to learn and develop our ideas, finding like-minded souls with whom to debate, discuss and disagree without rancour.
And that sweet little girl with the clown is probably a granny now.
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I think television as a medium has definitely been narrowed down to the lowest common denominator, a fate that seems to have awaited all mediums that sprang to prominence in the first half of the twentieth century – cinema, radio, the music industry. We are living in interesting times in that this new medium we currently inhabit is at a crossroads already, and can go in various directions. I sometimes think it’s just hard to accept the one we all grew up with has largely surrendered to the demands of the marketplace.
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It is indeed the market-place, particularly its perpetual need for ‘growth’, hence Macdonald’s etc. will continue to pump out blinged-up, nutrition-free garbage to any nation that will have it, because it delivers bums on seats, more bums on more seats than its competitors, because that’s the real game in town. Hence all the media producers too just follow the money.
The sadness is that something like the BBC felt it necessary to chase crude audience-volume in order to justify its collection of a license fee from the masses, thus sacrificing its more worthy objectives on the altar of ‘competition’ by trying to match ITV’s reach to the terminally unwashed. I wouldn’t want a BBC full of opera, Homer (not Simpson) and Shakespeare, but a BBC which served all the nuances of its paying customers may have gained more true value in respect than it would have lost in the currency of mere dumb-viewer numbers.
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I think this image speaks a thousand words…

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As Bruce Springsteen (I believe) once sang – 57 Channels and nothing on. It’s odd how little TV I watch these days. Radio forms the backdrop to me life. But along with 24 hour TV, surely the most pernicious device ever invented is the xBox or whatever, in its myriad of forms. I don’t really understand the variations. What I do know is that for my generation play meant activity. Now it means sitting in front of a pc and twiddling your fingers – whilst scoffing an energy drink and a plate of turkey twizzlers. Producing a generation of lardy, self centred and generally tired looking teenagers. But then, I am 1,500 years old….G the M
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Haha! Remember the good old days of jousting contests?!
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