As I’ve stated on more than one previous occasion, online shopping has been a Godsend for me, liberating me from having to make the dreaded trip ‘into town’ – especially this particularly appalling time of year. Only this morning, dashing down the aisles of my local Sainsbury’s in search of something to invigorate my jaded appetite, I received my first exposure of 2017 to the soundtrack that pumps out the same old seasonal songs on the same old loop until any lingering nostalgic affection for the individual tracks in question is finally, belatedly, obliterated. Yes, even ‘Fairytale of New York’, perennially held-up as the ‘Cool’ Christmas song, is beginning to grate after 30 years and is now firmly settled alongside Noddy, Roy, Greg and Jona as an earworm only marginally less unwelcome than the Radio 1 ‘mix-tape’ my new neighbour plays at 4.30am every weekend to obscure the bottom-spanking sex sounds emanating from her flat door.
I rarely make the journey into the nearest city centre now; until I stopped smoking I was mainly making the journey solely to purchase cheap tobacco from a small shop I frequented for the best part of fifteen years – baccy that supplemented the 40 cigs a day I was addicted to. Since I switched to vaping, I’ve been spared the fortnightly trek, and now I have no reason whatsoever to set foot there. A recent conversation with a friend on the horrors of physical shopping made me realise that I literally have nothing to venture into such an arena for anymore. All the shops that lured me there for the majority of my adult life have gone.
Memories of childhood city centre shopping outings mostly consist of being reluctantly dragged around ‘mum stores’ such as M&S and C&A, sterile feminine emporiums with little or no appeal for a bored boy; appeasement came as a reward before the bus-stop, when the bookshelves of Boots or WH Smiths would provide momentary portals to more exciting alternatives.
Once free from the maternal jackboot, locations that would provoke exasperation in mothers were ports-of-call on adolescent wanderings around the same square-mile – second-hand record, book and magazine shops situated down seedy side-streets off the previously beaten path, emitting intoxicatingly musty odours and manned by grubby geezers or shady ladies with mouths as foul as the enticingly archaic stench produced from the piles of yellowing 70s NME, Sounds and Melody Maker issues or LPs from record collections offloaded in the wake of the thirty-something CD exodus that such shops specialised in. Emerging from these divinely dark caves, one’s fingers were as dirty as the neglected corners of the town they were hidden away in.
The mainstream choices weren’t really mum-friendly either – mainly Virgin and HMV, which were initially as deliciously ‘alternative’ as the aforementioned independent specialist shops in the first half of the 80s, at least. If there was a colour scheme, it was sex-shop black; even the staff looked like they should be in bands, albeit The Specimen or The Slits; one pink-haired vamp was a particular personal incentive for making Virgin a regular haunt of bunking-off sessions during the last desperate days of school – sessions that would sometimes inadvertently lead to encounters with other truant wastrels dressed in uncharacteristic ensembles that would never be permissible in the place we were supposed to be attending. Of course, I didn’t ‘chat-up’ the pink-haired vamp behind the counter; I didn’t know how. But I occasionally wonder what became of her.
The shop sold videos too! ‘The Great Rock ‘n’ Roll Swindle’ was on sale in there – and they’d never broadcast that on the telly. It’d cost you around £25 to see Sid Vicious strolling through Paris and offending the natives, mind; and you’d also have to wade through the VHS/Betamax debate in order to work out if your primitive family VCR would play the bloody thing. It was all academic, though; the tape was way out of your pocket-money league, so all you could do was study the packaging and wish YouTube into existence 20 years early.
By the time the HMV morphed into just another mall monstrosity aimed at game-boys, and Virgin briefly became known as ‘Zavvi’ – or the more common nickname, ‘Spazzi’ – there were other reasons to venture into the city centre, such as bookstore Borders. Books, CDs, a café, and another alluring female member of staff to moon over – that was a good enough reason to make it an essential stop-off point on a circuit that remained a fortnightly routine. And then came 2008. In a matter of months, the small list of shops that still made shopping bearable for me suddenly vanished. The disappearance of the traditional singles chart display in HMV and ‘Zavvi’ had already curtailed a 30-year habit that made 2007 the final year I bought a physical single, but now all the other stores that had constituted the map of my shopping ceremony had gone.
The news that Toys R Us are preparing to close a quarter of their 106 UK stores, leading to the loss of hundreds of jobs, is the latest casualty of online shopping’s ascendancy almost a decade on from the 2008 crash. Although it wasn’t a shop I frequented, the announcement marks the latest development in a seemingly ongoing saga in which the ease of purchasing goods via eBay or Amazon has supplanted the undesirable experience of mulling around stores with one’s ears polluted by archive Xmas ditties and one’s person constantly confronted by the fat, sweaty crush of other people. It’s one more sign of our changing times, but one I don’t necessarily mourn the loss of. I left it all behind a long time ago.
© The Editor
The world of retail is an ever-changing canvas, wholly different from my early days in the 1950s. Like you, I rarely shop (but I’m married, you don’t keep a dog and bark yourself), whatever I need is acquired on-line or at least investigated there, before going to the target seller merely to pay and collect. I consider shopping a turgid necessity – unless it’s cars, which counts as pleasure, if only for making salesmen squirm.
By the way, you must introduce me to your new neighbour sometime . . .
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I’ll put in a good word for you…
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Call me weird, but living in London, I love going round the high end fashion shops of Bond Street and Sloane Street to try on the clothes and shoes I cant afford… the shop assistants are invariably top end helpful and obliging – they don’t know I haven’t got the cash to splash. Sometimes they even serve a complementary espresso and sparkling water while we engage in idle chit chat as they search out something in my size. It’s nice to see how the 1% live.
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I must admit I can definitely picture you cutting a stylish dash on Savile Row.
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The only shops I ever enjoyed were bookshops. Just browsing and being in the presence of books. Other than that – nada!
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